Photography Sarra Fleur Abou-El-Haj
Videography Sofia Foz
SERVICES:
DEVELOPED SOCIAL STRATEGY
OWNED CREATIVE CONTENT DIRECTION
CREATED + PRODUCED CONTENT
MANAGED ORGANIC SOCIAL MEDIA CHANNELS
Taylor worked alongside the Figue brand team to shape a bold new vision, transitioning the brand from its resortwear roots to a modern, elevated ready-to-wear future. This shift was about more than just updating collections—it was about rethinking how Figue tells its story. We broke away from old tropes, blending timeless elegance with contemporary edge and creating a new kind of luxury that’s as forward-thinking as it is personal.
SPOTTED IN:
“TikTok Shop is an evolving space, and while impulse buys dominate, we see an opportunity in educating our audience on craftsmanship and brand storytelling,” says Taylor Jannotte.
Figue Rebrands with a Focus on Becoming a 12 month Fashion Brand
