Photography Lucy Nystrom
SERVICES:
DEVELOPED SOCIAL STRATEGY
OWNED CREATIVE CONTENT DIRECTION
CREATED + PRODUCED CONTENT
BUILT + SCALED COMMUNITY MARKETING
Taylor redefined Hairstory’s social-first creative, disrupting traditional haircare ideals by elevating natural hair, real textures, and better-for-you, planet-friendly formulas—breaking industry norms through bold social storytelling, innovative product language and experience, and a community rooted in authenticity and unapologetic disruption.
CREATING AN ORGANIC
GROWTH
MINDSET
Built Hairstory’s premier ambassador program, growing it to 500+ ambassadors in 12 months. Acknowledged by Forbes for community building and marketing.
Built out community hashtag #myhairstory to over 12k mentions.
Engagement as up 511% and social audience grew by 101%.
